| The Building Customer Loyalty Program (BCL) is a personalized communication and relationship building program that is designed to increase the percentage of your repeat and referral customers. |
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The BCL program begins by strengthening your relationship with a Thank You Card to your referral source and a Thank You Package to your customer.
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BCL continues on to generate leads by maintaining a steady stream of communication to your customers through 5 Greeting Cards, 3 Marketing Surveys, a Personalised Letter and 4 to 12 KipKards.
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Two-way communication is established through the postage-paid response items, such as the Customer Response Card in the Greeting Cards and KipKards. Through this communication your customers become an invaluable source of information regarding their current and future plans, and those of their family and friends.
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CPA's state-of-the-art Report of Mailing/Customer of Interest Report captures all this valuable information and reports it back to you. Each month you will be notified of the communications that were sent to your customers and any responses your customers provided.
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| CPA offers you a variety of programs, ranging from 14 to 18 mailings over the course of 5 years. All mailings have a postage-paid reply item with a personalized message. |
